Three silly ways to squander money on advertising

They are known forms of advertising. But the fact that the big brands operate them, does not mean that your business will also give results. Nevertheless, they remain the favorite of false advertising gurus for many entrepreneurs leave virtually no funds, with the dream of the company name appears on TV do not realize that they are digging their own grave instruments. Discover with us what are the 3 forms of advertising that are truly priceless:

Suggested content

Until recently, bloggers and video bloggers were the champions when it comes to showing a product of value to us, the consumers. This is because we had learned to distrust the TV and press advertising. But how things are, while much of the content created by bloggers is literally being "bought" by many companies.

People are not stupid. He has learned to separate the good bloggers who are not. Therefore, we recommend you do not spend money on suggested content for blogs or videoblogs. If any of these experts recommend your product or service to do it for conviction, not by some numbers more in your savings account.

A TV commercial

First things first. Not to say that a TV commercial is useless. Sure it serves, in fact, remains one of the most effective mechanisms of advertising today. But this works very well if you offer products or services consumer, ie, soda, cookies, banks, necessities, department stores, etc. For a business that targets specific audiences, a TV commercial is more a loss insurance income.

The idea is simple publicity about: your public advertising should generate higher revenues that it generates itself. Are you sure you will achieve recover the full investment of your television advertising in the coming months? Remember that the second broadcast TV are skyrocketing, not counting the payout you have to do on behalf of the producer in charge of the commercial. Your business ego will not expire.

An advertisement in the press

Here comes a phenomenon contrary to advertising on TV. While pointing to the average consumer TV (middle class, 20 to 40 years, with a job that allows him to satisfy their basic needs, and progressive), the print media aimed at segmented audiences. For example, the public reading a sports newspaper is often completely opposite tastes and preferences who acquires and reads a magazine specializing in politics.

Overall I would say that an advertisement in the press is not a waste of money. It is if we aim in the wrong direction. Unfortunately, most entrepreneurs believe that the best option in terms of print advertising is represented by the newspapers or magazines that sell more copies, when this is not so. There may be a magazine that sells little, but maybe it points to our potential customer market. And that's where we put all our batteries. It's not about how many you get, but those who arrive on advertising.